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Isuzu D-Max: The All New Pick-Up

In June 2012, Isuzu will launch the all new pick-up. The new pick-up bears a fresh name for the UK pick-up sector: Isuzu D-Max, in recognition of its fundamental performance, efficiency, refinement and quality.

The new Isuzu D-Max is the result of the most comprehensive new product development programme in the Japanese company’s history, building on the solid reputation that its predecessor created for the brand as a manufacturer of highly capable, robust and dependable pick-ups.

The interior of the new Isuzu D-Max will be found spacious for the driver and passengers, with a refined cabin featuring high-quality materials and an impressive standard specification. The exterior features imposing and agressive exterior styling that reflects its exceptional load-lugging capacity, off-road performance and towing capabilities.

The introduction of extensively redeveloped common-rail diesel engines will be shown, which will deliver significantly improved emissions and fuel economy together with more flexible and accessible power and torque.

“The result of an exhausive development process that included extensive research amongst customers around the world, the all-new Isuzu D-Max is an incredibly appealing package that will deliver in every key area that matters to those in farming, construction and other outdoor industries,” said William Brown, General Manager of Isuzu UK.

“Available from June through a dedicated, expanding dealer network, this new model will reinforce Isuzu’s strong reputation as the pick-professionals. I;m confident that the new Isuzu D-Max will continue the record of impressive year-to-year sales growth that has seen the UK become the brand’s number one European market,” concludes Brown.

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