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Kia Pledges €1.5 Million For Charity Shrub Planting Programme In Africa

Kia Motors Europe is to sponsor a long-term charitable programmer for the planting of shrubs in southern Mali, West Africa. The project is called, ‘Kia – Planting for a Better Life.’ They will supply six million jatropha shrubs to last over the next three years. This will generate income for farmers and their families, securing a brighter future for communities.

The project will see Kia making a donation equivalent to six jatropha seedlings for each vehicle sold in the participating countries, including Kia Motors UK Ltd, which will total a maximum value of  €500,00 each year.

The project will be implemented for Kia by the Netherlands-based ‘Tress for All’ organisation, whom have broad experience of jatropha planting programmes and has worked with Kia Netherlands and Kia Sweden on projects in Mali since 2007.

“This important project will deliver rapid, genuine and long-term benefits to Malian farmers, their families and their communities, in a variety of ways, for many years to come,” comments Paul Philpott, COO Kia Motors Europe.

“The earlier projects supported by two of Kia’s national subsidiaries have been hugely beneficial for the farmers and local communities concerned and have demonstrated what could be achieved with even greater support. Now, with Kia pledging its involvement across many key markets in Europe, the new planting programme can be taken to a much higher level, facilitating a vastly extended planting schedule,” added Philpott.

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