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Mitsubisi Announce Europe CY 2011 Results of 149,967 and 7% Increase

Mitsubishi have endured many daunting challenges during 2011, but they still managed a volume increase of 7% compared to CY 2010 with 149,967 sales vs 140,311 sales the previous year.

Mitsubishi have achieved this positive result in spite of a very convoluted economic environment in the region, it was also the end of scrappage incentives in  markets like France, the effect of austerity measures in Greece, Spain and Portugal or Ireland as well as as a very fluctuating customer confidence overall.

As well as severe economic circumstances for European customers, Mitsubishi also had to endure the consequences of both very unfavourable exhange rates and also the natural disasters which hit Asia, like all other Japanese manufacturers. The effect of flooding in Thailand over the supply chain for the L200 resulted in a one month production loss due to parts supply, and the earthquake in Japan also affected the J-manufactured product supply chain, even though there was no direct damage to MMC’s production installations, they still had power shortages and interruptions in the supply chain of certain variant-specific parts which led to adjustments in the production schedule and tempory change in mix- away from those variants subject to shortage of certain parts.

Volumes were recovered and Mitsubishi’s production returned back to normal in October.

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