Search

Sportage National Campaign

Next week sees Kia UK start on its national communications activity to support the launch of its all new Sportage.

A new TV campaign.
The new TV ad will based on the successful 7 Year Warranty launch campaign but featuring the new Sportage. This will be on air from today until the end of August. You can see this ad by going to our New Sportage TV Advert on SG Petch TV.

The ad will first appear tonight on TV at 9.30pm during “Identity” on ITV1. Kia are also turning their attention to the increasingly popular Video-on-Demand (VOD) sites such as 4OD (Channel Four), Five.TV, MSN Video and Web TV. Over 4 million views of the advertisement are envisaged over the campaign which runs from 19/7/2010 to 22/08/2010.

A nationwide poster campaign
Kia will also post adverts, like the one above, on over 1,700 48 sheet posters nationwide, so keep your eyes peeled for those.

Specification and brochures
Specification and emissions sheets will follow shortly along with pre-launch brochures. If you’d like one of these brochures sending out just email newsportage@sgpetch.com and put New Sportage Brochure in the subject and your name and address in the email body.

More information on the new Sportage will appear here on our official blog as well as the Kia Sportage website.

Posted in Kia | 1 Comment »

One Response to “Sportage National Campaign”

1. Lil Wayne says:

   September 4, 2010 at 6:51 am

   I typically don’t leave comments on web sites but you have some good information material.